Brand Manager a.i. Wildthings Collectables

As interim Brand Manager, I stepped in during the maternity leave of founder Leanne to ensure the brand continued to operate smoothly and consistently across all channels.

I was responsible for the day-to-day leadership and continuity of the brand, overseeing content production, social media, e-commerce and webshop operations, customer service, marketing activities and external partners, including the accountant. I coordinated the team and safeguarded brand consistency across all touchpoints.

In this role, I acted as the central point of contact and decision-maker, balancing creative direction with operational responsibility — keeping the brand running, visible and commercially healthy throughout the maternity leave period.